Analysts, investors, regulators, legislators, competitors, clients, prospects, family, friends…You make impressions on all of them, and each can impact your business goals. How are you helping mold those impressions? How do you want them to perceive you? What do you want them to think, and even repeat?
The Media Trainers®, LLC, gives you the specific techniques for developing and delivering strong, positive, persuasive messaging to your target audiences. Learn how to answer questions responsively, on your terms and from your perspective.
Tuesday May 24, 2016
Social issues, politics, economic policy, competition…just a sampling of interview topics that’s fair game for the media. As a business leader, how do you prepare? What’s your process for developing focused, responsive, positive and persuasive messaging without being sucked into a counter-productive exchange? Here’s a range of examples for you to consider: The Obama Administration has decreed transgenders’ […]Read More >>
Saturday April 2, 2016
Listen closely to this sound bite from Apple CEO Tim Cook. See if you come away with his key message. Dealing with the news media requires newsworthy responses employing a basic marketing tactic: message frequency. In short, avoid slogans (that’s marketing), but repeat your most important message that has news value, often (that’s marketing, too, […]Read More >>
Tuesday February 16, 2016
Perception and speculation are the engines of Wall Street. The only acceptable direction, especially in the publicly-held world of stocks, is UP! Anything less and the investor knives come out. The idea of “critical mass” isn’t permitted. Creative market and revenue growth are rewarded. Usually. For instance, Twitter (TWTR). In a recent article in The Guardian, […]Read More >>