Analysts, investors, regulators, legislators, competitors, clients, prospects, family, friends…You make impressions on all of them, and each can impact your business goals. How are you helping mold those impressions? How do you want them to perceive you? What do you want them to think, and even repeat?
The Media Trainers®, LLC, gives you the specific techniques for developing and delivering strong, positive, persuasive messaging to your target audiences. Learn how to answer questions responsively, on your terms and from your perspective.
Friday January 16, 2015
It’s inevitable, especially in business interviews, to get questions that pit you against your competitors. These are good opportunities to establish your competitive advantage. For instance, diet program Jenny Craig CEO Monty Sharma responded to a question about the troubles facing Weight Watchers. Rather than jumping on that bandwagon, Sharma drew the distinction between app-based […]Read More >>
Tuesday January 13, 2015
A recent post by Strategy Coach for Business & Life, Rick Houcek (www.SoarWithEagles.com), caught my attention because it is so true. He wrote: “It drives me nuts. It’s when a leader dodges a direct question and answers another more preferred, yet un-asked, question. Really gets my blood boiling.” When I was a reporter and conducted […]Read More >>
Tuesday January 6, 2015
Solar power is not the panacea it’s been portrayed to be? Well, apparently not when analyzed through an investment/financial lens. Gordon Johnson, Axiom Capital’s Managing Director, says utilities worldwide are going in a more familiar direction to get their fuels. Indeed, he says even Japan is refocused on nuclear. This, just four years after a tsunami […]Read More >>