Analysts, investors, regulators, legislators, competitors, clients, prospects, family, friends…You make impressions on all of them, and each can impact your business goals. How are you helping mold those impressions? How do you want them to perceive you? What do you want them to think, and even repeat?
The Media Trainers®, LLC, gives you the specific techniques for developing and delivering strong, positive, persuasive messaging to your target audiences. Learn how to answer questions responsively, on your terms and from your perspective.
Monday December 15, 2014
The Sony PR disaster has all the ingredients of being catastrophic economically to the company. You’re most likely familiar by now with the leaked emails of a couple of top Sony executives. If not, the embedded video here will get you updated. But that’s only the proverbial tip of the iceberg. As you watch and […]Read More >>
Wednesday December 10, 2014
Numbers are difficult to follow in broadcast interviews. Without the advantage of print, when you can see/read the numbers, in broadcast, your mind immediately wants to create an image to help you comprehend what’s being said. The result, audiences often are left behind doing the numbers mentally, missing the main message. So, how do you […]Read More >>
Monday July 28, 2014
While apologies have become a dime a dozen, and most are either insincere, or filled with qualifications and excuses, this one has some substance to it. Here’s the background: Last week, the National Football League’s commissioner suspended Baltimore Ravens star running back Ray Rice for the first two games of the coming season. The penalty […]Read More >>