• Anyone Remember Letterman?
    Wednesday December 16, 2009

    Jerry Holbert, Boston Herald By Eric Seidel, CEOThe Media Trainers®The political cartoonists keep feasting on the carcass of Tiger Woods, adulterer. Just further evidence of not only his poor choices, but also disastrous decisions, presumably aided with equally bad advice, to try to let the story fade away. New York Post cartoonist Sean Delonas has […]

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  • You’re Fired!
    Friday December 4, 2009

    GM Chairman and acting CEO, Ed Whitacre Outsted CEO Fritz Henderson By Eric Seidel, CEOThe Media Trainers® It’s bad enough having your firing announced live on national television. But how would you feel if the executive making that announcement treated it cavalierly, as if he was making a new product presentation? That’s how General Motors […]

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  • Tiger Woods
    Thursday December 3, 2009

    By Eric Seidel, CEOThe Media Trainers®John Edwards, David Letterman, Tiger Woods. Which one doesn’t belong? Yes, they all had extramarital affairs. But only Letterman broke the news himself and thereby took some control over the story. Edwards tried to play hide-and-seek so long, in the end he looked incredibly foolish. Somehow he thought he could […]

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