• Executive Rewind: Anticipation is a Key to Interview Preparation
    Tuesday May 24, 2016

    Social issues, politics, economic policy, competition…just a sampling of interview topics that’s fair game for the media. As a business leader, how do you prepare? What’s your process for developing focused, responsive, positive and persuasive messaging without being sucked into a counter-productive exchange? Here’s a range of examples for you to consider: The Obama Administration has decreed transgenders’ […]

    Read More >>
  • Executive Rewind: All Atwitter about Twitter
    Tuesday February 16, 2016

    Perception and speculation are the engines of Wall Street. The only acceptable direction, especially in the publicly-held world of stocks, is UP! Anything less and the investor knives come out. The idea of “critical mass” isn’t permitted. Creative market and revenue growth are rewarded. Usually. For instance, Twitter (TWTR). In a recent article in The Guardian, […]

    Read More >>
  • Executive Rewind: Dealing with the Post-Crisis Crisis
    Tuesday February 2, 2016

    The Centers for Disease Control has cleared Chipotle. The CDC says the e-Coli crisis is over. Certainly, that’s good news after six months of mystery about what was causing people to get sick after eating in a number of Chipotle restaurants. Unfortunately, that mystery remains unsolved. Now the speculation over Chipotle’s fiscal well-being is underway. Consider this conversation […]

    Read More >>
  • Executive Rewind: Mastering the “Sound Bite”
    Thursday March 19, 2015

    It’s a sound bite world. There’s so much information coming at us every minute of every day, it takes a strong “sound bite” to break through the din. Instead of resisting it, learn to master it. Here are a number of very brief (well, after all, they are sound bites) examples. As you watch and listen […]

    Read More >>
  • Executive Rewind: A Millennials Survival Message to the Financial Community
    Monday February 2, 2015

    This is a savvy case of using traditional media to reach, and teach, a traditional audience about what’s happening with an important consumer class that just might be off their radar screens. Take note, especially if your success is dependent on the upcoming generation(s). Max Levchin is a serial entrepreneur in the finance industry. He […]

    Read More >>
  • Executive Rewind: How to Handle Media Questions about Your Competition
    Friday January 16, 2015

    It’s inevitable, especially in business interviews, to get questions that pit you against your competitors. These are good opportunities to establish your competitive advantage. For instance, diet program Jenny Craig CEO Monty Sharma responded to a question about the troubles facing Weight Watchers. Rather than jumping on that bandwagon, Sharma drew the distinction between app-based […]

    Read More >>