media_training

Disruption: 1.  To throw into confusion or disorder; 2.  To interrupt or impede the progress of; 3.  To break apart or alter so as to prevent normal or expected functioning. In full or part, each of the above definitions applies to today’s version of “disruption.” In this age of technology, businesses and industries are facing disruption on […]

In August, 2014, I wrote a post about the intersection between news and marketing. For the most part, that post centered on thinking of your news opportunities like marketing: frequency is critical to getting messages heard. But, as I noted, it’s important to maintain a clear line between these two types of message delivery vehicles. However, there […]