Analysts, investors, regulators, legislators, competitors, clients, prospects, family, friends…You make impressions on all of them, and each can impact your business goals. How are you helping mold those impressions? How do you want them to perceive you? What do you want them to think, and even repeat?
The Media Trainers®, LLC, gives you the specific techniques for developing and delivering strong, positive, persuasive messaging to your target audiences. Learn how to answer questions responsively, on your terms and from your perspective.
Sunday August 19, 2018
This is an instructive example of several important elements you need to consider before interacting with the media. First, be sure you know what story you need to convey. Next, what’s the angle, or news hook. Now, identify your target audiences ahead of time. That’s critical to developing your messaging. And finally, make sure your […]Read More >>
Monday June 18, 2018
The incredible speed of innovation and the wide variety of businesses it’s birthed also has increased exponentially the opportunities for getting your story to your most important audiences. And, sometimes, what you’ve created catches the media by surprise, as well. Overwatch is a computer game. That’s right, a game, just ONE game! Now, while that […]Read More >>
Tuesday July 18, 2017
Change is constant. Always has been. When it comes, it brings disruption. And, frequently with it, lots of voices prognosticating about the consequences. You have to recognize the speed and magnitude of today’s world of communications, and the various opinions your most important audiences are hearing, for your business to survive. Try putting yourself into this real-life […]Read More >>