Analysts, investors, regulators, legislators, competitors, clients, prospects, family, friends…You make impressions on all of them, and each can impact your business goals. How are you helping mold those impressions? How do you want them to perceive you? What do you want them to think, and even repeat?
The Media Trainers®, LLC, gives you the specific techniques for developing and delivering strong, positive, persuasive messaging to your target audiences. Learn how to answer questions responsively, on your terms and from your perspective.
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Tuesday July 7, 2020
Aaron Levie is CEO of Box Inc. What is Box Inc? Same question occurred to me, and was his interviewer’s first question. He was prepared for that: A clear, concise and understandable “elevator speech” in under 30 seconds. Levie has that nailed down for all occasions. Levie appears very comfortable being interviewed, despite the fact […]Read More >>
Sunday June 28, 2020
Four years ago, the huge German chemical and agricultural company Bayer AG agreed to buy Monsanto, the giant US-based chemical and agricultural company. The price tag: $66 billion. That was just the start of what it would cost Bayer AG after consummating this expensive marriage. Both companies came to the altar with controversies for a […]Read More >>
Tuesday June 16, 2020
Working with clients who are, with good reason, very invested in their products or services can be challenging. They know so much detail, they can be deep into the weeds and challenged to give the major message points when talking to the media. As a media trainer, it’s my job to help these clients see […]Read More >>