Analysts, investors, regulators, legislators, competitors, clients, prospects, family, friends…You make impressions on all of them, and each can impact your business goals. How are you helping mold those impressions? How do you want them to perceive you? What do you want them to think, and even repeat?
The Media Trainers®, LLC, gives you the specific techniques for developing and delivering strong, positive, persuasive messaging to your target audiences. Learn how to answer questions responsively, on your terms and from your perspective.
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Tuesday July 18, 2017
Change is constant. Always has been. When it comes, it brings disruption. And, frequently with it, lots of voices prognosticating about the consequences. You have to recognize the speed and magnitude of today’s world of communications, and the various opinions your most important audiences are hearing, for your business to survive. Try putting yourself into this real-life […]
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Sunday June 11, 2017
Today, the media and the public are aware of almost everything going on in your business. So why not take advantage of it? For instance, your marketing media strategy and tactics just might have news value, getting you additional, and “free”, coverage in trade, business and even general media. Case in point: Sodastream, the Israeli company that makes carbonation machines for […]
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Monday July 25, 2016
Disruption: 1. To throw into confusion or disorder; 2. To interrupt or impede the progress of; 3. To break apart or alter so as to prevent normal or expected functioning. In full or part, each of the above definitions applies to today’s version of “disruption.” In this age of technology, businesses and industries are facing disruption on […]
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