Analysts, investors, regulators, legislators, competitors, clients, prospects, family, friends…You make impressions on all of them, and each can impact your business goals. How are you helping mold those impressions? How do you want them to perceive you? What do you want them to think, and even repeat?
The Media Trainers®, LLC, gives you the specific techniques for developing and delivering strong, positive, persuasive messaging to your target audiences. Learn how to answer questions responsively, on your terms and from your perspective.
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Thursday June 27, 2019
More than 90 per cent of what you communicate is non-verbal. If your body language disagrees with what you’re saying, your words are fairly worthless. Social psychologist Amy Cuddy is an expert on body language: Texas Instruments CEO Richard Templeton is an electrical engineer by training. Doing TV interviews probably doesn’t come naturally to him. […]
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Wednesday June 19, 2019
Customer and investor perceptions of your business could be subject to the opinion of third party “experts.” These experts are a staple of the news media, and provide a seemingly bottomless source of talking heads. For example: Plant-derived foods are making a significant impact both on Wall Street and on restaurant and household menus. Who […]
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Wednesday June 12, 2019
The news media love tracking trends. In this era of high-speed technological innovation, you just might have a story that could get you earned media. Analyze your business and your industry. Positive news media stories have greater credibility than advertising. When CVS announced several years ago it was dropping sales of all tobacco products at […]
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