• Executive Rewind: Defying the Retail Ice Age
    Sunday August 19, 2018

    This is an instructive example of  several important elements you need to consider before interacting with the media. First, be sure you know what story you need to convey. Next, what’s the angle, or news hook. Now, identify your target audiences ahead of time. That’s critical to developing your messaging. And finally, make sure your […]

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  • Executive Rewind: Innovation Opens New Opportunities
    Monday June 18, 2018

    The incredible speed of innovation and the wide variety of businesses it’s birthed also has increased exponentially the opportunities for getting your story to your most important audiences. And, sometimes, what you’ve created catches the media by surprise, as well. Overwatch is a computer game. That’s right, a game, just ONE game! Now, while that […]

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  • Executive Rewind: What’s Your Communications Plan for Business Disruption?
    Tuesday July 18, 2017

    Change is constant. Always has been. When it comes, it brings disruption. And, frequently with it, lots of voices prognosticating about the consequences. You have to recognize the speed and magnitude of today’s world of communications, and the various opinions your most important audiences are hearing, for your business to survive. Try putting yourself into this real-life […]

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  • Executive Rewind: An Entertaining Example of Marrying Your Marketing & PR Strategies
    Sunday June 11, 2017

    Today, the media and the public are aware of almost everything going on in your business.  So why not take advantage of it? For instance, your marketing media strategy and tactics just might have news value, getting you additional, and “free”, coverage in trade, business and even general media. Case in point: Sodastream, the Israeli company that makes carbonation machines for […]

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  • Executive Rewind: The Disruption of Change
    Monday July 25, 2016

    Disruption: 1.  To throw into confusion or disorder; 2.  To interrupt or impede the progress of; 3.  To break apart or alter so as to prevent normal or expected functioning. In full or part, each of the above definitions applies to today’s version of “disruption.” In this age of technology, businesses and industries are facing disruption on […]

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  • Executive Rewind: Anticipation is a Key to Interview Preparation
    Tuesday May 24, 2016

    Social issues, politics, economic policy, competition…just a sampling of interview topics that’s fair game for the media. As a business leader, how do you prepare? What’s your process for developing focused, responsive, positive and persuasive messaging without being sucked into a counter-productive exchange? Here’s a range of examples for you to consider: The Obama Administration has decreed transgenders’ […]

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