Month: April 2009

Your Verbal Body Language By Eric Seidel, CEOThe Media Trainers®Early on, Mexico became the epicenter of the swine flu virus. Clearly it’s the hardest hit point on the globe in terms of illnesses and deaths. Tourism is big business for this year-round vacation nation, where many escape to during winter, and college partiers congregate during […]

vs. How to Avoid Slamming Your Competition in the Media by Eric Seidel, CEO The Media Trainers, LLC Reporters look for conflict. Some might even try to create it during an interview. (Hard to believe, I know, but some actually do try to manufacture this.) Conflict, and/or controversy, makes for a better story. Now, with […]

By Eric Seidel, CEOThe Media Trainers® Just how sensitized are the members of your business that their actions can have dramatic, far-reaching ramifications? The world is too connected electronically, and just about anyone carries the technology that can put content on the global network. Unbelievably, some frontlines people still don’t seem to learn from the […]

By Eric Seidel, CEO The Media Trainers® Two teenagers with a twisted sense of humor, incriminating themselves with a phone camera as one of them appears to be disgustingly tainting a customer’s sandwich as he prepares it in a Dominos kitchen in North Carolina. They post their mischief on youtube.com and it gets hundreds of […]

By Eric Seidel, CEOThe Media Trainers® In a recent post, I made the case for not trying to manipulate the news media. A natural response to that: the coin has two sides. What about media manipulation? Many contend, often correctly, that reporters have agendas. Certainly, all of them have opinions, but the good ones don’t […]

Sponsoring Pay for Performance Act of 2009 By Eric M. Seidel, CEOThe Media Trainers® The media ask questions. That’s their job. Your job is to answer questions. On your terms, to be sure, from your perspective. But you better have answers that make sense and have substance, especially to the audiences you’re targeting. Good reporter-interviewers […]