• Keeping Track of Target Audiences
    Saturday May 23, 2009

    More Talk Coming to FM Radio? By Eric Seidel, CEOThe Media Trainers® Back in the 70s, FM radio’s purer signal quality started Shanghai’ng listeners from AM radio with what has become a variety of niche music formats. Today, FM commands about 80% of the radio audience. Now, once again, some 30+ years later, it appears […]

  • Gentleman Jack
    Tuesday May 19, 2009

    Power of the Unspoken Word By Eric Seidel, CEOThe Media Trainers® He stutters and stammers and often has to back up and correct a pronunciation. Yet, Jack Welch is one of the most effective communicators I’ve ever encountered. I’ve met him, spent time with him, and followed him in the media. His speech impediments, if […]

  • A Textbook Case of Crisis Communications
    Monday May 11, 2009

    A Deserted Wesleyan University Campus By Eric Seidel, CEOThe Media Trainers® Noon Wednesday, May 6th, was especially festive on the Wesleyan University campus. Another winter semester was ending and, even though finals would begin soon, it was time to party as the annual Spring Fling got started on the Middletown, CT, campus. In less than […]

  • A Do-It-Yourself Crisis
    Thursday May 7, 2009

    A Case of Unintended Consequences By Eric Seidel, CEO The Media Trainers® It all started with Oprah. A promotion with KFC designed to drive traffic and goodwill. Oprah sent her millions of minions to the Internet to download coupons to sample KFC’s new grilled chicken sandwiches. A free lunch! It all turned sour. Angry KFC […]

  • Social Media & Crisis Communications: Not an Oxymoron
    Saturday May 2, 2009

    Is Marrying Marketing & News Like Kissing a Pig? by Eric Seidel, CEOThe Media Trainers® My good friend Richard (Dick) Miles’ recent post on his own blog, Edit30, brilliantly captures the collision of today’s new media with the age-old challenge of addressing a crisis. Social media now have a major role in alerting the masses. […]

  • Will Mike Vick Become a PETA Spokesman?
    Friday May 1, 2009

        Credibility is earned by what’s said and who says it! By Eric Seidel, CEO The Media Trainers® AdAge is reporting imprisoned NFL quarterback Michael Vick’s people are talking to PETA about Vick becoming a spokesman on behalf of the organization. Of course, Vick is serving time for engaging in dog fighting. I suppose […]