Month: June 2009

“Boards (have) to start doing their jobs.”Tupperware CEO Rick GoingsBy Eric Seidel, CEOThe Media Trainers® Savvy CEO’s go into news interviews with the mindset of “what’s in it for me?” Nothing wrong with that! The media usually aren’t asking you for an interview just to do you a favor. They need you to help them, […]

By Eric Seidel, CEOThe Media Trainers® (From the editor: Any bona fide journalists reading this should not take offense. I used to be one of you, and I’m proud of it. Those who deal wisely with the news media know how to do it without getting into the slop.)Certainly you’ve heard the old refrain that […]

By Eric Seidel, CEOThe Media Trainers® There are tried and true steps you need to take before every interview to prepare you to answer questions responsively, yet on your terms. 1. First, identify your priority audiences based on the medium you are talking to. Audiences are individuals and/or groups that can help you reach your […]

Google CEO Eric Schmidt By Eric Seidel, CEO The Media Trainers® Do you really mean it when you say “I think”? Ever kept track of all the times you say it? How many times you begin a sentence with it? Even inject that little phrase in the middle of statements? I know I do it […]

TVA’s Coal-Filled Christmas Stocking by Eric Seidel, CEO The Media Trainers® “The prescription for remedying any disaster is to demonstrate empathy and to communicate those concerns from those at the top of the organization.” Bull’s-eye! The above quote comes from the June 3, 2009 blog posting (“Thinking the Unthinkable”) by Ken Silverstein, editor-in-chief of EnergyBiz […]