• The Philadelphia Story: Unintended Consequences?
    Friday July 10, 2009

    By Eric Seidel, CEOThe Media Trainers® “There was concern that a lot of kids would change the complexion … and the atmosphere of the club.” –John Duesler, President, The Valley Club, suburban Philadelphia That statement was John Duesler’s second mistake. His first one was summarily ending the agreement his club had with Creative Steps and […]

  • Avoid Minimizing Crisis Potential
    Wednesday July 1, 2009

    By Eric Seidel, CEOThe Media Trainers® When part of one floor of a parking garage in Atlanta collapsed a couple of days ago, the first statement from the construction company that supervised its erection seven years earlier included a troubling paragraph: “To put this incident in perspective there are 1415 spaces in this deck. One […]