• Were These Messages Intended?
    Monday November 30, 2009

    By Eric Seidel, CEO The Media Trainers® In this post, a variety of (unintended?) messages. It reads: “3 Accused of Gang Rape in Monroeville.” The billboard above is promoting a local Alabama TV station’s anchor team. It is from the blog Mashable, The Social Media Guide. While Mashable reports it could not vouch for the […]

  • Of Mammograms and Double-Speak
    Saturday November 21, 2009

    The Critical Importance of Message Development By Eric Seidel, CEOThe Media Trainers® The most egregious mistake made by the U.S. Preventive Services Task Force before releasing its recent report on mammograms was either the failure to prepare a comprehensive and understandable communications plan, or believing what sounded like double-speak to lay people and even other […]