• A “Spirit” of Composure
    Thursday April 22, 2010

    By Eric Seidel, CEO The Media Trainers® Interviews can test your emotions. Indeed, some reporters purposely tweak to get a rise out of you. You need to recognize this going in and make a conscious point of leaving your emotions outside. In short, don’t let ‘em get to you! Spirit Airlines has announced a $45 […]

  • C-Y-A Doesn’t Work in a Crisis
    Friday April 16, 2010

    USA Swimming Executive Director Chuck Wielgus       By Eric Seidel, CEO The Media Trainers®   USA Swimming is where future American Olympians are groomed. It also is where some young girls have been sexually abused for years by several dozen coaches.   The executive director of USA Swimming gets an “F” for how […]

  • A Curious Case of Timing
    Saturday April 10, 2010

    Billy Payne, Chairman Augusta National Golf Club By Eric Seidel, CEO The Media Trainers® We’ve known about Tiger Woods’ sexual sins for nearly five months. There’s been plenty of time for all who have a vested interest in the game of golf and Woods’ contribution to it, to voice their opinions and concerns. Yet Billy […]