• Marginalizing the Soundbite
    Monday February 28, 2011

    By Eric M. Seidel, CEO The Media Trainers, LLC How many times have you heard the tired excuse, “They took me out of context”? Sometimes it’s true, but too many times it’s proven to be a lame claim that has no factual standing. The real issue is delivering soundbites that both the media will pick […]

  • …But You Can’t Hide
    Tuesday February 22, 2011

    By Eric Seidel, CEO The Media Trainers® Did someone forget to tell doctors in Wisconsin about cameras, smart phones, the Internet, social media and cable news outlets? You’d think people smart enough to get through medical school would understand that in today’s world of instant global communications anything they say or do, especially in the […]

  • Case Study: NFL Manages Its Message
    Tuesday February 8, 2011

    NFL Commissioner Roger Goodell Eric M. Seidel, CEO The Media Trainers, LLC No matter whether you believe or support the National Football League or its players’ union (NFLPA) in their latest contract tug-of-war, the NFL’s message management is interesting. The league is rolling in dough. It’s a $9 billion enterprise. Yet, the owners want money […]