Month: April 2011

By Eric Seidel, CEO The Media Trainers®, LLC A reporter may be having a bad day, may not feel well, may not like you or your company, may have had an argument at home, or may be under the pressure of multiple stories and deadlines. These are things you cannot control. There are two things […]

Of Nukes, CO2 and Mastodons. By Eric Seidel, CEO The Media Trainers®, LLC Contentious interviews can sometimes amuse, on occasion enlighten, and often simply frustrate. Here’s one you might find satisfies all three possibilities. In light of the “Act-of-God”/nature-instigated nuclear power plant disaster in Japan, CNBC lined up an interview with Congressman Jay Inslee (D-WA), […]