Author: hmdigital

https://themediatrainers.com/ The speed of events and media response to them put increased pressures on business leaders who are caught in the news spotlight. In the case of Thursday’s crash of US Airways 1549, geography expedited the speed of response and coverage exponentially. The passengers and crew were not the only fortunate ones after the controlled […]

“Anyone who talks about you…or your business…is media!” There’s good reason for thoughtful and strategic consideration of your target audiences prior to dealing with the news media. You should always first identify the groups and/or individuals who are persuadable and can help you achieve your goals. Over time, and with repetition, these audiences can be […]

https://themediatrainers.com/ Politicians typically are horrible role models for learning how to interact with news media interviewers. They’re notorious for their propensity to ignore questions and spew the rehearsed “company” line. They usually are much better to use as examples of evasion. Just think back to the recent and very protracted presidential campaign. Candidates and their […]

https://themediatrainers.com/ Get “spin” out of your lexicon. It’s bad for your business health. In media training workshops I try to pre-empt the notion of spin even before it comes up, telling clients I’m not in the spin business and they shouldn’t be either. My job is to teach them the techniques of answering interview questions […]

Why do some executives find it so difficult to admit mistakes? Ego? Arrogance? Insecurity? Stubbornness? Probably some of each. In the world of business, experience has shown that a quick and honest demonstration of contrition can go a long way toward getting things back to normal and preserving image and reputation. Time is critical. Wait […]

The Internet presents businesses and organizations in crisis with many new challenges and lessons. Chief among them is that you cannot afford to be an absentee participant when it comes to crisis communications. That lesson comes through loud and clear in the TVA’s pre-Christmas coal sludge spill in eastern Tennessee. The extent of the flood […]