Author: hmdigital

By Eric Seidel, CEO The Media Trainers® Interviews can test your emotions. Indeed, some reporters purposely tweak to get a rise out of you. You need to recognize this going in and make a conscious point of leaving your emotions outside. In short, don’t let ‘em get to you! Spirit Airlines has announced a $45 […]

USA Swimming Executive Director Chuck Wielgus       By Eric Seidel, CEO The Media Trainers®   USA Swimming is where future American Olympians are groomed. It also is where some young girls have been sexually abused for years by several dozen coaches.   The executive director of USA Swimming gets an “F” for how […]

Billy Payne, Chairman Augusta National Golf Club By Eric Seidel, CEO The Media Trainers® We’ve known about Tiger Woods’ sexual sins for nearly five months. There’s been plenty of time for all who have a vested interest in the game of golf and Woods’ contribution to it, to voice their opinions and concerns. Yet Billy […]

Randy Michaels, CEO, Tribune Co. By Eric Seidel, CEO The Media Trainers, LLC This post is slightly different. It is about an executive and the media, but in this case it’s an executive many in the media have failed to understand and, as a result, dramatically misjudged. Frankly, it’s clear that more than a few […]

By Eric Seidel, CEO The Media Trainers® The intimate and outrageous behavior that has led to Tiger Woods’ personal crisis is akin to a catastrophic air disaster and required a similar swift and comprehensive response similar to any airline suffering an accident. The fact that he waited so long has been a serious setback to […]

By Eric Seidel, CEOThe Media Trainers, LLCDon’t like the message? Punish the messenger. It may feel good, but the sense of relief is short-lived. In times of crisis, blame-shifting rarely pays off; yet, it keeps happening.Tammy Darvish owns four Toyota dealerships and one Lexus dealership. Obviously, she has a lot riding on how Toyota has […]