Author: hmdigital

The Critical Importance of Message Development By Eric Seidel, CEOThe Media Trainers® The most egregious mistake made by the U.S. Preventive Services Task Force before releasing its recent report on mammograms was either the failure to prepare a comprehensive and understandable communications plan, or believing what sounded like double-speak to lay people and even other […]

By Eric Seidel, CEOThe Media Trainers®Are these really the same people who ran Barack Obama’s brilliant campaign? And is this president the same man who, as a candidate, talked about bringing an end to a politically polarized Nation’s Capitol? It’s too difficult to refrain from commenting on this “war” between the White House and Fox […]

Former County Executive Joe Ortwerth By Eric Seidel, CEOThe Media Trainers® Is your local public servant supposed to be doing God’s work? That question probably would receive conflicting—and contentious—responses. The video below concerns a new juvenile justice center built in St. Charles County, Missouri. The county executive, Joe Ortwerth, had been at odds with county […]

CNBC’s Joe Kernen interviews Xerox CEO Ursula Burns (left); Yahool CEO Carol Bartz By Eric Seidel, CEOThe Media Trainers®Attitude is key! How you feel about an interview going into it plays a big part in what you get out of it. Negative feelings find a way to come out. Facial expressions, overall body language, even […]

New revenue injections? By Eric Seidel, CEOThe Media Trainers®Luxury tax: A tax placed on products or services that are deemed to be unnecessary or non-essential. This type of tax is an indirect tax in that the tax increases the price of the good or service and is only incurred by those who purchase or use […]

By Eric Seidel, CEOThe Media Trainers®Clarity and consistency. Really no secret at all. But it does take preparation. And discipline. While using marketing statements (slogans) in news interviews is counter-productive and ill-advised, approaching interviews from a marketing posture does make sense. Marketers and ad agencies understand that messages take time to get through. It requires […]