Patrick DonahoeUS Postmaster General By Eric M. Seidel, CEO The Media Trainers®, LLC Click here to learn about a uniquely qualified crisis communications team It’s a quotation many of us first heard as children and related it to the Pony Express: “Neither snow nor rain nor heat nor gloom of night stays these couriers from […]

Guy Fieri Restaurant Owner Chef and Host, Food Network By Eric M. Seidel, CEO The Media Trainers®, LLC Generally, I believe in dealing with the media. Especially in this day and age when everyone is potentially a publisher on the Internet. But there are exceptions, especially those times when you don’t need to respond since […]

By Eric M. Seidel, CEO The Media Trainers®, LLC  Media training you receive should be comprehensive, customized and teach you strong techniques. Perhaps ironically, many reporters appreciate someone who is prepared. It helps them do their jobs easier and quicker. I base my training on the following rules. They’ve been well received and, gratefully, most of my clients […]

By Eric M. Seidel, CEO The Media Trainers, LLC “It’s not what you say, but how you say it!” Perhaps you received that admonition from your mom or dad—or both—while you were growing up. And probably because they didn’t approve of something you said. But it says so much more about how we communicate today. […]

By Eric M. Seidel, CEO The Media Trainers, LLC When did “healthier” become “more healthy?” Or, when did “smarter” become “more smart?” Or, when did “stronger” become “more strong?” The rules for these things we call comparatives keep getting broken: 1. One syllable words form the comparative by adding -er and -est: brave, braver, bravest […]

By Eric M. Seidel, CEO The Media Trainers, LLC It’s tempting to strike back when you’re being attacked through the media. We’re getting a belly full of examples from the GOP presidential debates. It’s the unusual person who can constrain that reflex and take the high road in such a way that their response is […]