By Eric M. Seidel, CEO The Media Trainers, LLC This is a very personal post about a very special friend and journalist. Jim Huber’s prose resonated like poetry. A newspaper sports reporter who graduated to radio and television, everywhere he went, everyone he met, the result always was positive. Look up the words “class” and […]

By Eric M. Seidel, CEO The Media Trainers, LLC Are you aware of your immediate reaction to someone before they even say a word? More importantly, are you aware of how others might first perceive you when you meet? Non-verbals can scream, without making a sound. And, in interviewing, they are critical to your credibility. […]

    By Eric M. Seidel, CEO The Media Trainers®, LLC   First, this disclaimer: I have no preference in the GOP presidential contest. I observe press conferences, interviews and debates through the prism of techniques. With that said, Herman Cain’s response to sex harassment charges has been a graduate-level course in what NOT to […]

By Eric M. Seidel, CEO The Media Trainers®, LLC Consider this: a reporter interviews you because they want information, or a quote (or sound bite). So, you are fullfilling something they need to do a story. What about what you need, or would like to get in return? Shouldn’t this be a two-sided arrangement? In […]

By Eric M. Seidel, CEO The Media Trainers®, LLC When it comes to dealing with the media, it’s all about impressions made on target audiences. Bad ones can be made very quickly and be long lasting. Good ones can be quick, too, and need to be repeated. One misstep can change good to bad right […]

By Eric M. Seidel, CEO The Media Trainers®, LLC The recent arrest of International Monetary Fund Managing Director Dominique Strauss-Kahn has led to reports that sexual harassment is part of the culture at the IMF. US Treasury Secretary Timothy Geithner worked at the IMF at one time. Politico.com reporter Mike Allen asked Geithner about reports […]