NFL Commissioner Roger Goodell Eric M. Seidel, CEO The Media Trainers, LLC No matter whether you believe or support the National Football League or its players’ union (NFLPA) in their latest contract tug-of-war, the NFL’s message management is interesting. The league is rolling in dough. It’s a $9 billion enterprise. Yet, the owners want money […]

By Eric M. Seidel, CEO The Media Trainers, LLC “You!” I tell my clients it’s the most powerful word in the English language. It’s personal. It’s intimate. It’s direct. It’s clear. When you say “you,” the person on the other end is very clear that you are talking to them, and no one else. “You” […]

Andrew Gaspar predicted the Internet By Eric M. Seidel, CEO The Media Trainers, LLC The Internet: our instant connection to the world. What does the future hold? Andrew Gaspar is something of a futurist. In 1980, he predicted the Internet. (I don’t know if he consulted first with Al Gore.) In those days, he says, […]

            Fred Smith, Founder/Chairman/CEO FedEx by Eric M. Seidel, CEO The Media Trainers, LLC First, let me preface this post to say I’ve interviewed Fred Smith before. He’s engaging, open and interesting. Indeed, his picture above indicates accessibility. But body language can easily disguise your true feelings. On the other […]

By Eric Seidel, CEO The Media Trainers, LLC The Juan Williams episode reopens these long-unanswered questions: Where does the right to express an opinion end and political correctness begin? And, how has political correctness managed to become a duplicitous tool to control speech while being applied unevenly in American society? Whether you agree with Williams […]

By Eric Seidel, CEO The Media Trainers, LLC While many crises require psychological follow-up, the Chilean mining disaster has upfront need for strong, authoritative, positive psychological support and consultation in dealing with the media. A smart crisis management consultant will make this the highest priority, for this one promises to be long and tense. If, […]