By Eric Seidel, CEO The Media Trainers® Despite millions of gallons of crude gushing up from a BP site in the Gulf of Mexico, the US Senate sponsors insist now is the right time for an energy bill that includes offshore drilling. The Lieberman, Kerry, Graham bill no longer has Sen. Lindsay Graham’s (GOP-SC) support. […]

If the recent 60 Minutes piece on Conan O’Brien was designed to embarrass NBC TV, it had a boomerang effect on CBS News. It was a classless piece; it came off as one arrogant network anxious to kick a struggling competing network while it’s down. You have to wonder if the late executive producer Don […]

By Eric Seidel, CEO The Media Trainers® Interviews can test your emotions. Indeed, some reporters purposely tweak to get a rise out of you. You need to recognize this going in and make a conscious point of leaving your emotions outside. In short, don’t let ‘em get to you! Spirit Airlines has announced a $45 […]

USA Swimming Executive Director Chuck Wielgus       By Eric Seidel, CEO The Media Trainers®   USA Swimming is where future American Olympians are groomed. It also is where some young girls have been sexually abused for years by several dozen coaches.   The executive director of USA Swimming gets an “F” for how […]

Billy Payne, Chairman Augusta National Golf Club By Eric Seidel, CEO The Media Trainers® We’ve known about Tiger Woods’ sexual sins for nearly five months. There’s been plenty of time for all who have a vested interest in the game of golf and Woods’ contribution to it, to voice their opinions and concerns. Yet Billy […]

Randy Michaels, CEO, Tribune Co. By Eric Seidel, CEO The Media Trainers, LLC This post is slightly different. It is about an executive and the media, but in this case it’s an executive many in the media have failed to understand and, as a result, dramatically misjudged. Frankly, it’s clear that more than a few […]