By Eric Seidel, CEOThe Media Trainers®John Edwards, David Letterman, Tiger Woods. Which one doesn’t belong? Yes, they all had extramarital affairs. But only Letterman broke the news himself and thereby took some control over the story. Edwards tried to play hide-and-seek so long, in the end he looked incredibly foolish. Somehow he thought he could […]

By Eric Seidel, CEO The Media Trainers® In this post, a variety of (unintended?) messages. It reads: “3 Accused of Gang Rape in Monroeville.” The billboard above is promoting a local Alabama TV station’s anchor team. It is from the blog Mashable, The Social Media Guide. While Mashable reports it could not vouch for the […]

The Critical Importance of Message Development By Eric Seidel, CEOThe Media Trainers® The most egregious mistake made by the U.S. Preventive Services Task Force before releasing its recent report on mammograms was either the failure to prepare a comprehensive and understandable communications plan, or believing what sounded like double-speak to lay people and even other […]

By Eric Seidel, CEOThe Media Trainers®Are these really the same people who ran Barack Obama’s brilliant campaign? And is this president the same man who, as a candidate, talked about bringing an end to a politically polarized Nation’s Capitol? It’s too difficult to refrain from commenting on this “war” between the White House and Fox […]

Former County Executive Joe Ortwerth By Eric Seidel, CEOThe Media Trainers® Is your local public servant supposed to be doing God’s work? That question probably would receive conflicting—and contentious—responses. The video below concerns a new juvenile justice center built in St. Charles County, Missouri. The county executive, Joe Ortwerth, had been at odds with county […]

CNBC’s Joe Kernen interviews Xerox CEO Ursula Burns (left); Yahool CEO Carol Bartz By Eric Seidel, CEOThe Media Trainers®Attitude is key! How you feel about an interview going into it plays a big part in what you get out of it. Negative feelings find a way to come out. Facial expressions, overall body language, even […]