By Eric Seidel, CEO The Media Trainers® It’s the National Retail Federation vs. Wal-Mart. Despite the federation’s 2500 membership roster, this has the feel of David vs. Goliath. So, when you’re at an apparent disadvantage of that degree, what can you do? Get some help from the news media, of course. These two seemingly aligned […]

By Eric Seidel, CEOThe Media Trainers® “There was concern that a lot of kids would change the complexion … and the atmosphere of the club.” –John Duesler, President, The Valley Club, suburban Philadelphia That statement was John Duesler’s second mistake. His first one was summarily ending the agreement his club had with Creative Steps and […]

By Eric Seidel, CEOThe Media Trainers® When part of one floor of a parking garage in Atlanta collapsed a couple of days ago, the first statement from the construction company that supervised its erection seven years earlier included a troubling paragraph: “To put this incident in perspective there are 1415 spaces in this deck. One […]

“Boards (have) to start doing their jobs.”Tupperware CEO Rick GoingsBy Eric Seidel, CEOThe Media Trainers® Savvy CEO’s go into news interviews with the mindset of “what’s in it for me?” Nothing wrong with that! The media usually aren’t asking you for an interview just to do you a favor. They need you to help them, […]

By Eric Seidel, CEOThe Media Trainers® (From the editor: Any bona fide journalists reading this should not take offense. I used to be one of you, and I’m proud of it. Those who deal wisely with the news media know how to do it without getting into the slop.)Certainly you’ve heard the old refrain that […]

By Eric Seidel, CEOThe Media Trainers® There are tried and true steps you need to take before every interview to prepare you to answer questions responsively, yet on your terms. 1. First, identify your priority audiences based on the medium you are talking to. Audiences are individuals and/or groups that can help you reach your […]