• “I Think” is a Verbal Crutch
    Monday June 8, 2009

    Google CEO Eric Schmidt By Eric Seidel, CEO The Media Trainers® Do you really mean it when you say “I think”? Ever kept track of all the times you say it? How many times you begin a sentence with it? Even inject that little phrase in the middle of statements? I know I do it […]

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  • Lessons from a Crisis Past
    Saturday June 6, 2009

    TVA’s Coal-Filled Christmas Stocking by Eric Seidel, CEO The Media Trainers® “The prescription for remedying any disaster is to demonstrate empathy and to communicate those concerns from those at the top of the organization.” Bull’s-eye! The above quote comes from the June 3, 2009 blog posting (“Thinking the Unthinkable”) by Ken Silverstein, editor-in-chief of EnergyBiz […]

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  • Keeping Track of Target Audiences
    Saturday May 23, 2009

    More Talk Coming to FM Radio? By Eric Seidel, CEOThe Media Trainers® Back in the 70s, FM radio’s purer signal quality started Shanghai’ng listeners from AM radio with what has become a variety of niche music formats. Today, FM commands about 80% of the radio audience. Now, once again, some 30+ years later, it appears […]

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  • Gentleman Jack
    Tuesday May 19, 2009

    Power of the Unspoken Word By Eric Seidel, CEOThe Media Trainers® He stutters and stammers and often has to back up and correct a pronunciation. Yet, Jack Welch is one of the most effective communicators I’ve ever encountered. I’ve met him, spent time with him, and followed him in the media. His speech impediments, if […]

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  • A Textbook Case of Crisis Communications
    Monday May 11, 2009

    A Deserted Wesleyan University Campus By Eric Seidel, CEOThe Media Trainers® Noon Wednesday, May 6th, was especially festive on the Wesleyan University campus. Another winter semester was ending and, even though finals would begin soon, it was time to party as the annual Spring Fling got started on the Middletown, CT, campus. In less than […]

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  • A Do-It-Yourself Crisis
    Thursday May 7, 2009

    A Case of Unintended Consequences By Eric Seidel, CEO The Media Trainers® It all started with Oprah. A promotion with KFC designed to drive traffic and goodwill. Oprah sent her millions of minions to the Internet to download coupons to sample KFC’s new grilled chicken sandwiches. A free lunch! It all turned sour. Angry KFC […]

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