Is Marrying Marketing & News Like Kissing a Pig? by Eric Seidel, CEOThe Media Trainers® My good friend Richard (Dick) Miles’ recent post on his own blog, Edit30, brilliantly captures the collision of today’s new media with the age-old challenge of addressing a crisis. Social media now have a major role in alerting the masses. […]

    Credibility is earned by what’s said and who says it! By Eric Seidel, CEO The Media Trainers® AdAge is reporting imprisoned NFL quarterback Michael Vick’s people are talking to PETA about Vick becoming a spokesman on behalf of the organization. Of course, Vick is serving time for engaging in dog fighting. I suppose […]

Your Verbal Body Language By Eric Seidel, CEOThe Media Trainers®Early on, Mexico became the epicenter of the swine flu virus. Clearly it’s the hardest hit point on the globe in terms of illnesses and deaths. Tourism is big business for this year-round vacation nation, where many escape to during winter, and college partiers congregate during […]

vs. How to Avoid Slamming Your Competition in the Media by Eric Seidel, CEO The Media Trainers, LLC Reporters look for conflict. Some might even try to create it during an interview. (Hard to believe, I know, but some actually do try to manufacture this.) Conflict, and/or controversy, makes for a better story. Now, with […]

By Eric Seidel, CEOThe Media Trainers® Just how sensitized are the members of your business that their actions can have dramatic, far-reaching ramifications? The world is too connected electronically, and just about anyone carries the technology that can put content on the global network. Unbelievably, some frontlines people still don’t seem to learn from the […]

By Eric Seidel, CEO The Media Trainers® Two teenagers with a twisted sense of humor, incriminating themselves with a phone camera as one of them appears to be disgustingly tainting a customer’s sandwich as he prepares it in a Dominos kitchen in North Carolina. They post their mischief on youtube.com and it gets hundreds of […]