“Anyone who talks about you…or your business…is media!” Emotions always, A-L-W-A-Y-S, trump statistics and, usually, legitimate facts. So, even if you can see a rational reason for the latest bonuses paid to AIG executives, people are upset, angry and, in some cases, demanding retribution. And the president is looking for legal ways to recover the […]

“Anyone who talks about you…or your business…is media!” A Very Important Lesson for Business Executives When CNBC’s Rick Santelli went ballistic over the Obama Administration’s bailout of troubled mortgages, the mainstream media zeroed in on his tirade. Meanwhile, below the radar, the writers and main anchor of Comedy Central’s Daily Show were busy digging to […]

(www.themediatrainers.com) CEO, Chip PerryCorrectly anticipated interviewer’s agenda Dismiss the notion you can control the entire interview. What if the reporter had an argument with a spouse and is in a bad mood? Or, what if he/she is under unusual deadline pressure with lots of stories to cover and file and in a rush and impatient? […]

“Anyone who talks about you…or your business…is media!”It doesn’t only take a camera phone to compromise what you assumed was private. Ever been somewhere in public when someone is on their mobile phone speaking in a voice people in the next zip code could hear? For most of us it’s just an annoyance. But, for […]

Make News for Doing Things Right https://themediatrainers.com/ Cheating, dishonesty, and poor judgment are among the primary drivers today generating a wide and deep sense of distrust in businesses, institutions and individuals. Every day, it seems, there is more reason for the public to doubt, suspect, and condemn. And, for companies like the Peanut Corporation of […]

Using the media: Dan Amos and “Say-to-Pay”https://themediatrainers.com/ Image is huge. Especially now in a sinking economy, when companies are under media microscopes, being examined for bonuses, junkets and perceived abuse of government bailouts. Whether criticism in every case is fair really is a moot point. It’s all about impressions. Some of the most vocal critics […]