https://themediatrainers.com/ This tidbit comes from an email I recently received: Judy Wallman, a professional genealogy researcher in southern California , was doing some personal work on her own family tree. She discovered that Harry Reid’s great-great uncle, Remus Reid, was hanged for horse stealing and train robbery in Montana in 1889. Both Judy and Harry […]

www.themediatrainers.com And I thought politicians were the experts at interview obfuscation. But, then I saw an interview with Harley Shaiken with the American Rights at Work organization. He spins so much you can get dizzy just listening to him. (Click on the video below.) His issue is labor’s drive to either pre-empt or stop secret […]

https://themediatrainers.com/ The speed of events and media response to them put increased pressures on business leaders who are caught in the news spotlight. In the case of Thursday’s crash of US Airways 1549, geography expedited the speed of response and coverage exponentially. The passengers and crew were not the only fortunate ones after the controlled […]

“Anyone who talks about you…or your business…is media!” There’s good reason for thoughtful and strategic consideration of your target audiences prior to dealing with the news media. You should always first identify the groups and/or individuals who are persuadable and can help you achieve your goals. Over time, and with repetition, these audiences can be […]

https://themediatrainers.com/ Politicians typically are horrible role models for learning how to interact with news media interviewers. They’re notorious for their propensity to ignore questions and spew the rehearsed “company” line. They usually are much better to use as examples of evasion. Just think back to the recent and very protracted presidential campaign. Candidates and their […]

https://themediatrainers.com/ Get “spin” out of your lexicon. It’s bad for your business health. In media training workshops I try to pre-empt the notion of spin even before it comes up, telling clients I’m not in the spin business and they shouldn’t be either. My job is to teach them the techniques of answering interview questions […]