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“Anyone who talks about you or your business…is media!”
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Eye Contact
Where should I look in a TV interview?
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Controlling the Interview
Don't go into an interview thinking you can have total control.
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Business Words
Keep BS and jargon out of your messages.
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Broadcast vs Print
Broadcast of Print, how you prepare is the same.
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Body Language
Body language is much louder than words.
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Balanced News
Build relationships with the 4th estate.
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How to deal with an Ambush
Ambushes can be subtle, too.
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