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Where should I look in a TV interview?
Controlling the Interview
Don't go into an interview thinking you can have total control.
Keep BS and jargon out of your messages.
Broadcast vs Print
Broadcast of Print, how you prepare is the same.
Body language is much louder than words.
Build relationships with the 4th estate.
How to deal with an Ambush
Ambushes can be subtle, too.