TMT’s 10 Rules of Interviewing©

Rule #1—Know what’s at stake
- What’s in it for you?
Rule #2—You can define the terms
- Answer from your perspective.
Rule #3—You are the expert
- You own the information.
Rule #4—An interview is not a conversation©
- It’s a message delivery environment.
Rule #5—Understand the interview environment
- Prevent unexpected distractions.
Rule #6—Have a positive attitude
- Let body language validate your words.
Rule #7—Answers are more important than Qs
- Deliver positive, stand alone statements.
Rule #8—Think audiences, first
- Define targets, then plan messages.
Rule #9—Answer with a conclusion, or point
- Reporters listen for sound bites.
Rule #10—Determine your Interview Objective
- Make a positive lasting impression.

The Media Trainers®