Case Study: Land Resource Companies


Land Resource Companies is known for selecting and developing communities in highly desirable areas offering wonderful natural and recreational opportunities

Strong, environmental messaging was high priority.

Land Resource Companies called on The Media Trainers® to help its senior executives and onsite project management interface effectively with local news media and prospects. 

The Challenge

It takes a special kind of development company to maintain a strong appreciation for environmental issues when it enters very desirable natural settings.  LRC is that kind of company and wanted to make sure local residents know that.  The company also understands that its project managers are on the frontline and are the face to LRC.  They wanted to give managers and sales reps the best preparation they could find.

Why They Chose The Media Trainers®

LRC’s PR advisor had heard about The Media Trainers®  and its unique training programs.  First, senior management experienced TMT’s Media Skills Development Workshop Convinced that this was the program to provide techniques and methods that could be used consistently throughout the organization, management ordered up several more workshops for its department heads and the project leads who are onsite at LRC’s many development projects.  Soon, the company communications infrastructure was based on TMT’s 10 Rules of Interviewing© principles and using two proprietary tools, TMT’s Exposure Grid© and TMT’s 30 Minute News Interview Planner©.

The Results

All of LRC’s key personnel now have been trained on the TMT techniques and methods.  Response has been very positive:

  • “Fantastic job.  Great videos.”
  • “It is great to learn from an expert in the field. The examples were excellent.”
  • “Great worksheets and organizational tools.”

LRC plans continued training by TMT for its executives and onsite project representatives.

Make Sure Your Key People Know How to Talk to Prospects or the Media

Highly interactive and customized to your specific sales communications challenges, TMT’s Media Skills Development Workshop offers a unique, exclusive and streamlined approach and set of tools to focus you and your executives and new business development staff members on how to be prepared to deliver positive, persuasive statements and responses.

The Media Trainers®

4220 Cove Court, NE
Marietta, GA 30067