Case Study: Lockheed Martin Aeronautics Company


 The C-130J Airlifter, F-22 Raptor and F-35 JSF Lightning II

All were getting tough treatment in the media

Lockheed Martin Aeronautics Company had The Media Trainers® work with senior management, marketing and business development teams on all these major programs

The Challenge
Technicalities. Most corporate executives wrestle with them. Some absolutely revel in them. Lockheed Martin Aeronautics Company is one organization just brimming with the technical issues.

But when the engineers look up from their drafting tables and CAD displays to find themselves across the table from a news reporter, how do they transform that technological savvy into the succinct messages the media will use and their audiences will understand?

Why They Chose The Media Trainers®
After having us train the company’s professional communicators, word spread throughout the organization about The Media Trainers®, and executives were demanding to participate in our workshops. They told us they especially appreciated our customized training and an exclusive process for crafting effective messages used by the news media. They had critical programs which were major contributors to the corporate bottom line, and needed to give their company a consistent, proven process for message development and delivery.

The Results
TMT has helped LM Aero through small-group training seminars, coaching, counseling and consulting for nearly 300 of the company’s managers. That includes LM Aero’s most senior executives, program and project managers, business development people, and test pilots.

After looking like a financial loser, the C-130J is a money-maker. Despite critics who wanted the program killed, F-22s were built and delivered to the USAF. And, the F-35 was the biggest defense contract ever, anywhere. When TMT came into the picture, Boeing seemed to have the upper hand in the competition. But, a couple of years later, Lockheed was the victor, winning a $200+ billion contract that is predicted to be at $600 billion or more when all is said and done.

Get TMT’s Messaging Workout for Your Top Executives
TMT’s Exposure Grid© and TMT’s 30 Minute News Interview Planner© are unique, exclusive and streamlined templates that get you focused on your key audiences and the persuasive messages that help convince them to support your business goals.

By bringing your top executives into the message development process, they will “own” the organization messages and deliver them with enthusiasm and credibility.

Call us today about a half or full day TMT Messaging Workout.

The Media Trainers®

4220 Cove Court, NE
Marietta, GA 30067