60 Minutes

  • Is Don Hewitt Spinning in His Grave?
    Monday May 3, 2010

    If the recent 60 Minutes piece on Conan O’Brien was designed to embarrass NBC TV, it had a boomerang effect on CBS News. It was a classless piece; it came off as one arrogant network anxious to kick a struggling competing network while it’s down. You have to wonder if the late executive producer Don […]

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  • Anticipation is Critical to Your Preparation
    Monday June 8, 2009

    By Eric Seidel, CEOThe Media Trainers® There are tried and true steps you need to take before every interview to prepare you to answer questions responsively, yet on your terms. 1. First, identify your priority audiences based on the medium you are talking to. Audiences are individuals and/or groups that can help you reach your […]

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