ABC News

How do you explain to investors that your huge stock price declines added up to a $55 Billion hit on your books? Well, when your market value is in the hundreds of billions, you might say it’s all relative. However, the recent precipitous declines in Apple’s stock price, due to a disappointing projection for the […]

How do you explain to investors that a tumultuous decline in your stock price added up to a $55 Billion loss in value? Well, when your market value still is well into the hundreds of billions, you might say it’s all relative. However, the recent precipitous losses suffered by Apple investors, due to a disappointing […]

How do you explain to investors that a tumultuous decline in your stock price added up to a $55 Billion loss in value? Well, when your market value still is well into the hundreds of billions, you might say it’s all relative. However, the recent precipitous losses suffered by Apple investors, due to a disappointing […]

Listen closely to this sound bite from Apple CEO Tim Cook. See if you come away with his key message. Dealing with the news media requires newsworthy responses employing a basic marketing tactic: message frequency. In short, avoid slogans (that’s marketing), but repeat your most important message that has news value, often (that’s marketing, too, […]

USA Swimming Executive Director Chuck Wielgus       By Eric Seidel, CEO The Media Trainers®   USA Swimming is where future American Olympians are groomed. It also is where some young girls have been sexually abused for years by several dozen coaches.   The executive director of USA Swimming gets an “F” for how […]

The Critical Importance of Message Development By Eric Seidel, CEOThe Media Trainers® The most egregious mistake made by the U.S. Preventive Services Task Force before releasing its recent report on mammograms was either the failure to prepare a comprehensive and understandable communications plan, or believing what sounded like double-speak to lay people and even other […]