• Social Media & Crisis Communications: Not an Oxymoron
    Saturday May 2, 2009

    Is Marrying Marketing & News Like Kissing a Pig? by Eric Seidel, CEOThe Media Trainers® My good friend Richard (Dick) Miles’ recent post on his own blog, Edit30, brilliantly captures the collision of today’s new media with the age-old challenge of addressing a crisis. Social media now have a major role in alerting the masses. […]

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  • Will Mike Vick Become a PETA Spokesman?
    Friday May 1, 2009

        Credibility is earned by what’s said and who says it! By Eric Seidel, CEO The Media Trainers® AdAge is reporting imprisoned NFL quarterback Michael Vick’s people are talking to PETA about Vick becoming a spokesman on behalf of the organization. Of course, Vick is serving time for engaging in dog fighting. I suppose […]

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  • Lessons from the Dominos Experience
    Sunday April 19, 2009

    By Eric Seidel, CEO The Media Trainers® Two teenagers with a twisted sense of humor, incriminating themselves with a phone camera as one of them appears to be disgustingly tainting a customer’s sandwich as he prepares it in a Dominos kitchen in North Carolina. They post their mischief on youtube.com and it gets hundreds of […]

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