AFLAC

In August, 2014, I wrote a post about the intersection between news and marketing. For the most part, that post centered on thinking of your news opportunities like marketing: frequency is critical to getting messages heard. But, as I noted, it’s important to maintain a clear line between these two types of message delivery vehicles. However, there […]

Using the media: Dan Amos and “Say-to-Pay”https://themediatrainers.com/ Image is huge. Especially now in a sinking economy, when companies are under media microscopes, being examined for bonuses, junkets and perceived abuse of government bailouts. Whether criticism in every case is fair really is a moot point. It’s all about impressions. Some of the most vocal critics […]