• A “Spirit” of Composure
    Thursday April 22, 2010

    By Eric Seidel, CEO The Media Trainers® Interviews can test your emotions. Indeed, some reporters purposely tweak to get a rise out of you. You need to recognize this going in and make a conscious point of leaving your emotions outside. In short, don’t let ‘em get to you! Spirit Airlines has announced a $45 […]

  • Spin
    Monday January 5, 2009

    https://themediatrainers.com/ Get “spin” out of your lexicon. It’s bad for your business health. In media training workshops I try to pre-empt the notion of spin even before it comes up, telling clients I’m not in the spin business and they shouldn’t be either. My job is to teach them the techniques of answering interview questions […]