Alex Rodriguez

  • Executive Rewind: The Intangibles of Persuasive Messaging
    Monday April 6, 2015

    It’s often the subtle things that win over your audiences. What you say is important, of course, but what you’re saying silently helps close the “sale.” Robert Manfred is the 10th and newest commissioner of Major League Baseball. His demeanor exudes likeability. He’s real and credible. He projects a definite sense of accessibility. (Watch his full interview with […]

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