• Executive Rewind: Your Message Consistency is Crucial
    Wednesday January 16, 2019

    When you have good news, you want to get it out far and wide, and quickly. So, General Motors recently held an “Investor Day” at the New York Stock Exchange, where CEO Mary Barra set up camp to report GM’s optimistic predictions: upgrading the company’s original forecast for 2018, and an even rosier picture for […]

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  • Executive Rewind: CEO’s Need to Study this CEO
    Tuesday January 5, 2016

    When it comes to interacting with the media, Ken Frazier is among the best. This Merck CEO projects so many positive attributes. He’s accessible, positive, credible, and he answers questions responsively, yet on his terms. And, most importantly, he’s extremely well prepared. Frazier recently was interviewed by Maria Bartiromo on the Fox Business Network. Using the videos […]

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  • Executive Rewind: The Intangibles of Persuasive Messaging
    Monday April 6, 2015

    It’s often the subtle things that win over your audiences. What you say is important, of course, but what you’re saying silently helps close the “sale.” Robert Manfred is the 10th and newest commissioner of Major League Baseball. His demeanor exudes likeability. He’s real and credible. He projects a definite sense of accessibility. (Watch his full interview with […]

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  • Executive Rewind: What’s Your Reaction to this Guy?
    Wednesday February 25, 2015

    This is John LeGere. He’s CEO of T-Mobile. He’s being interviewed by a panel of CNBC anchors. As you watch, what jumps out at you immediately? How does it influence your overall impression? What’s most predominate: his appearance, his body language/energy, or his message? Who do you think his target audiences are (or should be) […]

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  • First Impressions, Lasting Impressions
    Tuesday December 27, 2011

    By Eric M. Seidel, CEO The Media Trainers, LLC Are you aware of your immediate reaction to someone before they even say a word? More importantly, are you aware of how others might first perceive you when you meet? Non-verbals can scream, without making a sound. And, in interviewing, they are critical to your credibility. […]

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  • Body Language: The Ultimate “Tell”
    Thursday November 25, 2010

    Fred Smith, Founder/Chairman/CEO FedEx by Eric M. Seidel, CEO The Media Trainers, LLC First, let me preface this post to say I’ve interviewed Fred Smith before. He’s engaging, open and interesting. Indeed, his picture above indicates accessibility. But body language can easily disguise your true feelings. On the other hand, it also can—and often does—betray […]

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