CEK Restaurants

  • The Case of the Contradicting Analogy
    Monday August 31, 2009

    By Eric Seidel, CEOThe Media Trainers® On the battlefront in the burger wars, Carl’s Jr. has fired a frontal attack on McDonalds. Big Mac meet Big Carl! Carl’s is heralding its newest weapon in a TV spot, saying it’s bigger (more meat) and a greater value, yet less expensive than the Big Mac: In a […]

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