clean coal

By Eric Seidel, CEOThe Media Trainers® There are tried and true steps you need to take before every interview to prepare you to answer questions responsively, yet on your terms. 1. First, identify your priority audiences based on the medium you are talking to. Audiences are individuals and/or groups that can help you reach your […]

The Internet presents businesses and organizations in crisis with many new challenges and lessons. Chief among them is that you cannot afford to be an absentee participant when it comes to crisis communications. That lesson comes through loud and clear in the TVA’s pre-Christmas coal sludge spill in eastern Tennessee. The extent of the flood […]