CNBC

Inconsistent company messaging through the media can create unnecessary problems for you. Messages for external audiences have got to be clearly communicated to your internal team, first. Otherwise, you open the door to confusion and spending time clearing it up. In late 2018, CVS closed on its purchase of AETNA for $69 billion “transform(ing) its […]

More than 90 per cent of what you communicate is non-verbal. If your body language disagrees with what you’re saying, your words are fairly worthless. Social psychologist Amy Cuddy is an expert on body language: Texas Instruments CEO Richard Templeton is an electrical engineer by training. Doing TV interviews probably doesn’t come naturally to him. […]

Every airline will tell you passenger safety is their highest priority. It’s a boilerplate talking point. But actions speak much louder than words in this case. Especially since safety is more than just the issue of taking off, flying, and landing without incident. It’s a state of mind, too. Passengers need and want to feel […]

When you’re talking through the media to anticipated audiences, keep in mind attention spans and getting them to hear your messages often are in conflict. So how do you break through? Prepare for it with answers/statements that are succinct and memorable. Dara Khosrowshahi is CEO of Uber. He’s preparing for an IPO. Hence, the following […]

So, you submit to a news interview, get in most of your important messages, and you’re anxious to see the reporter’s resulting story. Time for perspective and a dose of realism. Let’s go to the videotape. In a recent post, we took you through three business network interviews of GM CEO Mary Barra on the […]

When you have good news, you want to get it out far and wide, and quickly. So, General Motors recently held an “Investor Day” at the New York Stock Exchange, where CEO Mary Barra set up camp to report GM’s optimistic predictions: upgrading the company’s original forecast for 2018, and an even rosier picture for […]