• Executive Rewind: Anatomy of a Soundbite
    Wednesday February 6, 2019

    When you’re talking through the media to anticipated audiences, keep in mind attention spans and getting them to hear your messages often are in conflict. So how do you break through? Prepare for it with answers/statements that are succinct and memorable. Dara Khosrowshahi is CEO of Uber. He’s preparing for an IPO. Hence, the following […]

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  • Executive Rewind: When the Media Report Your Story
    Wednesday January 23, 2019

    So, you submit to a news interview, get in most of your important messages, and you’re anxious to see the reporter’s resulting story. Time for perspective and a dose of realism. Let’s go to the videotape. In a recent post, we took you through three business network interviews of GM CEO Mary Barra on the […]

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  • Executive Rewind: Your Message Consistency is Crucial
    Wednesday January 16, 2019

    When you have good news, you want to get it out far and wide, and quickly. So, General Motors recently held an “Investor Day” at the New York Stock Exchange, where CEO Mary Barra set up camp to report GM’s optimistic predictions: upgrading the company’s original forecast for 2018, and an even rosier picture for […]

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  • Executive Rewind: What’s Your Communications Plan for Business Disruption?
    Tuesday July 18, 2017

    Change is constant. Always has been. When it comes, it brings disruption. And, frequently with it, lots of voices prognosticating about the consequences. You have to recognize the speed and magnitude of today’s world of communications, and the various opinions your most important audiences are hearing, for your business to survive. Try putting yourself into this real-life […]

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  • Executive Rewind: An Entertaining Example of Marrying Your Marketing & PR Strategies
    Sunday June 11, 2017

    Today, the media and the public are aware of almost everything going on in your business.  So why not take advantage of it? For instance, your marketing media strategy and tactics just might have news value, getting you additional, and “free”, coverage in trade, business and even general media. Case in point: Sodastream, the Israeli company that makes carbonation machines for […]

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  • Executive Rewind: Anticipation is a Key to Interview Preparation
    Tuesday May 24, 2016

    Social issues, politics, economic policy, competition…just a sampling of interview topics that’s fair game for the media. As a business leader, how do you prepare? What’s your process for developing focused, responsive, positive and persuasive messaging without being sucked into a counter-productive exchange? Here’s a range of examples for you to consider: The Obama Administration has decreed transgenders’ […]

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