CNBC

This is John LeGere. He’s CEO of T-Mobile. He’s being interviewed by a panel of CNBC anchors. As you watch, what jumps out at you immediately? How does it influence your overall impression? What’s most predominate: his appearance, his body language/energy, or his message? Who do you think his target audiences are (or should be) […]

In August, 2014, I wrote a post about the intersection between news and marketing. For the most part, that post centered on thinking of your news opportunities like marketing: frequency is critical to getting messages heard. But, as I noted, it’s important to maintain a clear line between these two types of message delivery vehicles. However, there […]

It’s inevitable, especially in business interviews, to get questions that pit you against your competitors. These are good opportunities to establish your competitive advantage. For instance, diet program Jenny Craig CEO Monty Sharma responded to a question about the troubles facing Weight Watchers. Rather than jumping on that bandwagon, Sharma drew the distinction between app-based […]

Of Nukes, CO2 and Mastodons. By Eric Seidel, CEO The Media Trainers®, LLC Contentious interviews can sometimes amuse, on occasion enlighten, and often simply frustrate. Here’s one you might find satisfies all three possibilities. In light of the “Act-of-God”/nature-instigated nuclear power plant disaster in Japan, CNBC lined up an interview with Congressman Jay Inslee (D-WA), […]

By Eric Seidel, CEO The Media Trainers®   Thirty-nine billion dollars. That’s what AT&T Mobility is anteing up for T-Mobile. If approved, they’ll form the largest cell system in the U.S. If the Justice Department says “no” to the deal, AT&T has to pay T-Mobile a $3 billion break-up fee. Those are big numbers…especially the […]

            Fred Smith, Founder/Chairman/CEO FedEx by Eric M. Seidel, CEO The Media Trainers, LLC First, let me preface this post to say I’ve interviewed Fred Smith before. He’s engaging, open and interesting. Indeed, his picture above indicates accessibility. But body language can easily disguise your true feelings. On the other […]