CNBC

Rick’s Cabaret CEO Eric Langan “Gentlemen’s Club” CEO Way Too SeriousBy Eric Seidel, CEO The Media Trainers®You’ve got to understand the interview environment ahead of time and adjust accordingly. CNBC’s Mark Haines (pictured at left) has a precocious personality and he enjoys using it. He often finds humor in things, perhaps where we might not […]

“Boards (have) to start doing their jobs.”Tupperware CEO Rick GoingsBy Eric Seidel, CEOThe Media Trainers® Savvy CEO’s go into news interviews with the mindset of “what’s in it for me?” Nothing wrong with that! The media usually aren’t asking you for an interview just to do you a favor. They need you to help them, […]

“Anyone who talks about you…or your business…is media!” A Very Important Lesson for Business Executives When CNBC’s Rick Santelli went ballistic over the Obama Administration’s bailout of troubled mortgages, the mainstream media zeroed in on his tirade. Meanwhile, below the radar, the writers and main anchor of Comedy Central’s Daily Show were busy digging to […]