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By Eric M. Seidel, CEO The Media Trainers®, LLC The answer to the headline above: No! Not anymore, if they ever had. Apologies are about as meaningless as “They took me out of context.” Case in point: three sports talk hosts on a morning drive radio show in Atlanta do two minutes of a tasteless skit at […]

By Eric M. Seidel, CEO The Media Trainers, LLC This is a very personal post about a very special friend and journalist. Jim Huber’s prose resonated like poetry. A newspaper sports reporter who graduated to radio and television, everywhere he went, everyone he met, the result always was positive. Look up the words “class” and […]

Pimps Welcome? By Eric Seidel, CEO The Media Trainers, LLC “Say what you’ll do and do what you say!” Good life advice, especially for the way you do business. Certainly it’s an axiom that has come back to haunt Internet entrepreneur Craig Newmark. The “Adult Services” section of his Craig’s List, it seems, has become […]

The Critical Importance of Message Development By Eric Seidel, CEOThe Media Trainers® The most egregious mistake made by the U.S. Preventive Services Task Force before releasing its recent report on mammograms was either the failure to prepare a comprehensive and understandable communications plan, or believing what sounded like double-speak to lay people and even other […]

By Eric Seidel, CEOThe Media Trainers®Are these really the same people who ran Barack Obama’s brilliant campaign? And is this president the same man who, as a candidate, talked about bringing an end to a politically polarized Nation’s Capitol? It’s too difficult to refrain from commenting on this “war” between the White House and Fox […]

By Eric Seidel, CEOThe Media Trainers® In a recent post, I made the case for not trying to manipulate the news media. A natural response to that: the coin has two sides. What about media manipulation? Many contend, often correctly, that reporters have agendas. Certainly, all of them have opinions, but the good ones don’t […]