coal

By Eric Seidel, CEO The Media Trainers® Despite millions of gallons of crude gushing up from a BP site in the Gulf of Mexico, the US Senate sponsors insist now is the right time for an energy bill that includes offshore drilling. The Lieberman, Kerry, Graham bill no longer has Sen. Lindsay Graham’s (GOP-SC) support. […]

The Internet presents businesses and organizations in crisis with many new challenges and lessons. Chief among them is that you cannot afford to be an absentee participant when it comes to crisis communications. That lesson comes through loud and clear in the TVA’s pre-Christmas coal sludge spill in eastern Tennessee. The extent of the flood […]

www.themediatrainers.com While residents of Harriman, TN, spent the Christmas holiday digging out from several feet of coal ash and sludge, TVA’s senior management was on holiday and apparently unavailable. Management’s absence once the media reached the scene and started feeding back startling pictures and in-depth stories left huge opportunities for dominant roles by environmental critics […]