Crisis message planning

  • Executive Rewind: The Roundup Crisis
    Sunday June 28, 2020

    Four years ago, the huge German chemical and agricultural company Bayer AG agreed to buy Monsanto, the giant US-based  chemical and agricultural company. The price tag: $66 billion. That was just the start of what it would cost Bayer AG after consummating this expensive marriage. Both companies came to the altar with controversies for a […]

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  • Executive Rewind: Protecting Your Company’s Name & Reputation
    Monday April 27, 2020

    Over two consecutive evenings, Fox News’ Tucker Carlson spent significant time on the global consulting firm, McKinsey & Company on his prime-time TV show. Carlson claims: “China rose and America declined” to a great extent through the work of McKinsey. He listed the following facts and allegations: China makes many of our drugs, medical equipment […]

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