crisis response

Every airline will tell you passenger safety is their highest priority. It’s a boilerplate talking point. But actions speak much louder than words in this case. Especially since safety is more than just the issue of taking off, flying, and landing without incident. It’s a state of mind, too. Passengers need and want to feel […]

How do you explain to investors that your huge stock price declines added up to a $55 Billion hit on your books? Well, when your market value is in the hundreds of billions, you might say it’s all relative. However, the recent precipitous declines in Apple’s stock price, due to a disappointing projection for the […]

How do you explain to investors that a tumultuous decline in your stock price added up to a $55 Billion loss in value? Well, when your market value still is well into the hundreds of billions, you might say it’s all relative. However, the recent precipitous losses suffered by Apple investors, due to a disappointing […]

How do you explain to investors that a tumultuous decline in your stock price added up to a $55 Billion loss in value? Well, when your market value still is well into the hundreds of billions, you might say it’s all relative. However, the recent precipitous losses suffered by Apple investors, due to a disappointing […]

By Eric Seidel, CEOThe Media Trainers, LLCDon’t like the message? Punish the messenger. It may feel good, but the sense of relief is short-lived. In times of crisis, blame-shifting rarely pays off; yet, it keeps happening.Tammy Darvish owns four Toyota dealerships and one Lexus dealership. Obviously, she has a lot riding on how Toyota has […]

By Eric Seidel, CEOThe Media Trainers® When part of one floor of a parking garage in Atlanta collapsed a couple of days ago, the first statement from the construction company that supervised its erection seven years earlier included a troubling paragraph: “To put this incident in perspective there are 1415 spaces in this deck. One […]