customized media training

Aaron Levie is CEO of Box Inc. What is Box Inc? Same question occurred to me, and was his interviewer’s first question. He was prepared for that: A clear, concise and understandable “elevator speech” in under 30 seconds. Levie has that nailed down for all occasions. Levie appears very comfortable being interviewed, despite the fact […]

In this era of consolidation, healthcare executives need to be prepared for the overriding question of why bigger is better. The primary driving forces may be competition and costs of doing business, but what about the customer/patient? Kaiser Permanente is the largest managed care organization in the United States. And it’s growing. For CEO Bernard Tyson, […]

This is an instructive example of  several important elements you need to consider before interacting with the media. First, be sure you know what story you need to convey. Next, what’s the angle, or news hook. Now, identify your target audiences ahead of time. That’s critical to developing your messaging. And finally, make sure your […]

“Anyone who talks about you…or your business…is media!” There’s good reason for thoughtful and strategic consideration of your target audiences prior to dealing with the news media. You should always first identify the groups and/or individuals who are persuadable and can help you achieve your goals. Over time, and with repetition, these audiences can be […]

https://themediatrainers.com/ Politicians typically are horrible role models for learning how to interact with news media interviewers. They’re notorious for their propensity to ignore questions and spew the rehearsed “company” line. They usually are much better to use as examples of evasion. Just think back to the recent and very protracted presidential campaign. Candidates and their […]

https://themediatrainers.com/ Get “spin” out of your lexicon. It’s bad for your business health. In media training workshops I try to pre-empt the notion of spin even before it comes up, telling clients I’m not in the spin business and they shouldn’t be either. My job is to teach them the techniques of answering interview questions […]